IPL is an emotion, and we love it as much as fans do: Rishabh Pant

Rishabh Pant. (Photo Source: X(Twitter)

Mumbai, March 4th, 2024: As the anticipation builds for India’s most awaited cricket spectacle, Star Sports, the official television broadcaster of IPL 2024, has launched an “ode to IPL fandom and its various expressions” in its campaign for the 17th season of the tournament. Inspired by real-life fan stories, moments seen on social media, and true events of fandom, the campaign brings alive moments of togetherness that unleash a plethora of diverse emotions.

It celebrates the idea of “better together” by representing diverse groups of fans whose experience of IPL 2024 and emotions attached to players, matches, and match situations are elevated when they watch together. The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer – representing diverse fans in different situations, each representing different emotions that take over when one experiences key moments of the games in groups.

The momentary transformations of fans’ personalities are a true representation of the emotional roller-coasters that IPL 2024 promises to be. Rishabh ‘Gabroo’ Pant’s gang sheds its “macho personality” and tears up with emotions, Hardik ‘Corporate’ Pandya and his team forget they are in a boardroom with foreign clients and break into a dance to celebrate, KL ‘Padhakoo’ Rahul and his study circle drop their books and let their passions fly when an umpiring decision goes against them, Shreyas ‘Good boy’ Iyer drops his submissiveness around his family and rebels against his father-in-law.

The teasers and BTS clips surrounding the campaign have been making waves on social media and have added to the anticipation. It will be released in multiple languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, and Malayalam to resonate with fans across India.

Star Sports ‘Believe’ Ambassador, Hardik Pandya, said, “I’m thrilled to have participated in the ‘Ajab Rang Dikhega’ campaign. Playing the role of a fan in the campaign, brought back memories of me being a fan, celebrating happily with friends and family when emotions take over during memorable victories.” 

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“As a ‘Believe’ Ambassador, it is an honour to be a part of the ‘Ajab Rang Dikhega’ campaign. IPL is an emotion, and we love it as much as the fans do. Through the new campaign, we celebrate the unique community experiences that IPL evokes across the country making it a truly unforgettable experience. I’m grateful for the love showered by fans and I’m looking forward to IPL 2024”, adds Rishabh Pant.