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Legends League Cricket (LLC), the celebrated cricket league featuring senior cricketers, has secured a notable investment of ₹39 crore from Brickwork, a real estate company headquartered in Dubai and owned by cricket enthusiast Ali Parvez Khan. This latest funding round values LLC at an impressive ₹350 crore, reflecting the league’s growing appeal and market potential.
The upcoming season of LLC is a franchise format, featuring six teams composed of renowned cricket legends. Among the players expected to participate are Ross Taylor, Irfan Pathan, Harbhajan Singh, Aaron Finch and Chris Gayle promising thrilling matches for cricket fans worldwide.
Legends League Cricket (LLC) 2024 is scheduled from September 11 to October 5, 2024, with matches, which will be held in both India and Qatar. Following a successful previous season, which reached an impressive 1.56 billion viewers globally, this year’s league promises to captivate even more fans. With an expanded lineup of 34 matches featuring cricket legends, anticipation is building for what is expected to be a landmark season, enhancing cricket’s festive spirit in the region.
Also Read: Legends League Cricket purse increased to INR 60 crore for upcoming season
Raheja hopes investment will lift legacy of cricket
Vivek Kushalani, Chairman, Legends League Cricket and co-founder of Legends League Cricket (LLC), I am excited about the recent investment from Brickwork, which further strengthens our league’s expanding appeal. This will empower us to elevate the experience for both fans and players, ensuring that every match is memorable. I am immensely grateful to our investors and fans for their unwavering support as we continue our journey to redefine cricketing entertainment and celebrate the spirit of the game.
“This significant investment marks a pivotal moment for the league, and we are thrilled to welcome Ali Parvez Khan as a key partner in our journey. Our vision is to celebrate and elevate the legacy of cricket, with this investment we would love to reach cricket fans across the country,” stated Raman Raheja, Co-founder, Legends League Cricket, who expressed his excitement about the investment.
“Investing in Legends League Cricket is not just a business decision; it is a passion project for me as a cricket fan. I am thrilled to play a role in contributing to this league and delivering more unforgettable cricket experiences to enthusiasts everywhere,” Ali Parvez Khan Chairman and Managing Director of Brickwork added
This investment from Brickwork and Ali Parvez Khan underscores the growing popularity and potential of Legends League Cricket, attracting significant interest from both investors and fans alike.