A view of logo BCCI logo. (Photo by Aniruddha Chowdhury/Mint via Getty Images)
The BCCI (Board of Control for Cricket in India) recently came forward to release their media rights tender for India’s forthcoming bilateral matches. The board announced the launch of the tender and even invited applicants to bid for the media rights to India’s international and domestic matches.
Furthermore, the board also stated that the detailed terms and conditions of the tender will be included in the ITT (Invitation to Tender), which can be obtained for a non-refundable fee of INR 15 lakh. The ITT will be available to purchase until August 25.
In a press release put forward by the BCCI, the board provided every piece of information with the release of the ITT, where they outlined that the purchase of the ITT is integral to anyone looking to submit their bid for the media rights tender for India’s bilateral matches.
“The tender process, including eligibility requirements, submission of bids, rights, and obligations, etc., are outlined in the ‘Invitation to Tender’ (“ITT”), which will be provided upon payment of a non-refundable fee of INR 15,00,000 (Indian Rupees Fifteen Lakh Only), plus any applicable Goods and Services Tax,” the BCCI stated in a press release.
“Any interested party wishing to submit a bid must purchase the ITT. However, only those who meet the eligibility criteria outlined in the ITT and are subject to the other terms and conditions therein will be eligible to bid. It should be noted that simply purchasing the ITT does not grant any individual the right to bid. The BCCI reserves the right to cancel or modify the bidding process at any stage or in any manner without providing any reason,” the press release further stated.
The previous deal for media rights ended in March 2023, with Disney Star as its holder. They secured the media rights for a whopping INR 6138.10 Crore, paying INR 61 Crore per international game across formats reportedly. Furthermore, the rights for the tender are expected to be even higher this time around.
The BCCI will be keen on finalizing the tender deal by the late stages of August as it would give the holder plenty of time to prepare for India’s first bilateral series in the cycle.