Asian Cricket Council and Sony. (Photo Source: ACC)
The Asian Cricket Council (ACC) is delighted to announce that Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) has secured the exclusive Media Rights for all ACC tournaments from 2024 to 2031. This landmark deal marks more than a 70% increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments.
The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. This partnership ensures comprehensive and innovative coverage of Asian cricket’s marquee tournaments across television, digital, and audio platforms.
The ACC’s vision for cricket in Asia is inclusive and forward-thinking. This significant partnership with SPNI not only secures high-quality coverage for the ACC’s flagship tournaments but also provides the financial resources necessary to drive development programs across all member nations.
With SPNI’s extensive broadcasting expertise and the ACC’s commitment to growing the game, this partnership is poised to set new benchmarks for cricket in Asia and beyond.
“This Media Rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region’s talent. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide,” said the President of Asian Cricket Council Jay Shah.
“With Sony’s extensive expertise in the broadcasting industry, we are excited to embark on this new partnership. Sony’s expertise and innovative approach promise to bring a fresh perspective to the coverage of Asian cricket, reaching new audiences and setting new benchmarks.”
Jay Shah also added, “The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future.”